Identifying opportunities to cross sell SaaS in a different department of an existing account by aligning sales and marketing efforts.
Linkedin, E-mail
Event
INDUSTRY
Insurance
DEPARTMENTS
Information & Compliance
Accounting
CITIES
Riyadh, KSA
Dubai, UAE
TACTICS
OnBase/Brainware Campaign
ABM Campaign
Initial campaign was a demand generation campaign built around Document Management solution for Insurance companies.
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CIOs and CTOs were targeted using linkedin ads and google display, nurtured through email campaigns.
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Once they reached the product Evaluation Stage, a roadshow was organized in Dubai and Riyadh for which the OnBase partner managers and speakers flew in from Ohio.
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When OnBase launched a new solution for the Accounting Department in insurance companies, account managers quickly identified key contacts in that department of existing accounts.
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Another campaign was rolled out to nurture those contacts and make them buy ready.
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Website Development
Project Management
Completed 4 website development projects within 3 months.
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Product content and other gated assets were identified and placed strategically on the sites.
Immediately undertook next project, Implementing Marketing Automation Tool.
Integrated the tool with Salesforce, Website, Google, Social Media and Outlook.
Trained colleagues across regions on how to discover insights on their prospects through their salesforce accounts.
