CAMPAIGNS & PROJECTS

Campaign: Contractor Selection and Management in Times of Labour Shortage
Keywords - Labour shortage, Contractor safety, NAM and UK safety regulations
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This campaign is derived from industry challenges uncovered in Customer Advisory Board meeting of my previous organization. The challenge was then validated and confirmed with CS and Sales. We made sure that the campaign aligns with our solution offered in UK and CA market. One of the challenges uncovered was Shortage of skilled labour and qualified contractors, making it difficult for client organizations in in high risk industries to hire credible, safe, and compliant contractors. The campaign covers:
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Reasons for labour shortage
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Impact of labour shortage on organizations in high risk industries
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Practical steps to overcome this challenge
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How to leverage tech to overcome this challenge
Download: Campaign Brief | Project Management PPT | MOFU Guide | Webinar
Cloud Computing for the Transatlantic Alliance

Keywords - NATO, SAAS, PAAS, IAAS, cybersecurity, IT infrastructure
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Cloud computing offers a distinct opportunity to improve interoperability between NATO Allies and by extension, improve the security of Western nations across the transatlantic. However, in addition to offering significant advantages, cloud computing is also vulnerable to specific threats from adversaries who wish to disrupt NATO capabilities and access Allied nations’ shared data. This article will provide an overview of cloud computing and the geopolitical context. Next, it will provide risk vs. benefit analysis of cloud computing for modernizing NATO operations and capabilities. Finally, it will examine cases involving the introduction of cloud computing to military organizations, including the United States’ more advanced efforts in this endeavor. The article will argue that NATO should continue to pursue interoperability through cloud computing, while taking care to bolster its cyber defenses from state and non-state attacks.
Tableau Storytelling on City of Ottawa's Road & Transport Department

Keywords - Tableau, BI, insights, dashboards, Ottawa
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This tableau story contains data for contacts made to the City of Ottawa’s Incident Case System for the years 2017, 2018 and 2019. A contact incident is a residents calling the city to complain that the roads needed maintenance.
Contacts were made by the residents of multiple municipalities within Ottawa for multiple government works such as roads maintenance, sewage repairs, construction noise etc. But this report focuses on finding co-relation between multiple data points and telling a story.
A Brewing Storm - Microbrewery

Keywords - brewery industry, SME, market research, competition, SWOT
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The brewery industry is quickly becoming a tempting and potentially profitable market to enter(Couillard, 2018). With the goal of starting a microbrewery in Manitock, with possible expansion into other local markets, an understanding of the market was essential for a successful start up.
Within this paper an analysis of the Ottawa region and the surrounding area was conducted to create an understanding of the competitive landscape. To further increase the success of the upcoming launch of the brewery, and the desire to integrate into the community, an analysis of the brewery's success factors was conducted.

Impacting Facebook User Experience
Keywords - display ads, search ads, facebook, google, linkedin
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Facebook was on the right track in its pursuit of dominance in mobile advertising. During the launch of the Facebook Audience Network, Facebook suspected that its market leadership would continue in the short term only. How did Facebook translate it's mobile advertising into a sustained leadership that toppled Google as the market leader in digital advertising?

