MarTech Experience
Hi,
I'm Sumeet
A T-shaped marketer with 7+ years of global marketing experience.
As a global campaigns manager I have helped businesses build brand authority at global and regional level by launching full funnel Demand Generation campaigns that are current and relevant to the target audience. My efforts are not limited to achieving monthly impressions, form fills or MQLs. I focus on delivering Pipeline and Closed Won deals by collaborating with the regional sales team, and enabling them with campaign content for all stages of prospect journey. Being proficient at managing and integrating marketing tech stack enables me to provide full visibility of KPIs for sales and marketing department, and make data driven decisions.
QUALIFICATION
Master of Business Administration
Sprott School of Business
2019
STATUS
Permanent Resident
2028
EXPERIENCE
Global Marketing
CA | US | UK | EMEA
2015 - 2024
EXPERTISE
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Demand Generation
Conducting market research and customer interviews to identify Primary personas and pain points to create the right messaging.
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Create and launch a full funnel marketing campaign that resonates with the target audience.
Targeting prospects through webinars, programmatic display, search & media and email automation channels.
A/B test channel performance, and check-in with the stakeholders to updated on pipeline performance and learnings.
Nurturing and re-engaging prospect through automated email campaigns.
ABM Marketing
Coordinating with sales team to identify key accounts.
Organizing events/webinars addressing the key accounts.
Nurturing decision makers of key accounts using industry specific or challenge specific content.
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Penetrating Other departments in those key accounts in order to cross sell new solutions.
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Content Creation
Organizing Customer Advisory Board meetings to identify industry challenges and trends.
Working with customer success, product and sales to validate the above and ensure product fit.
Building relevant and current content for all stages of the funnel to address challenges, establishing brand authority.
Enabling sales and customer success teams by providing them with upcoming campaign content and product demos to ensure conversion and pipeline.
Campaign & Project Management
Engaging and getting buy-in from cross functional departments.
Set timelines and deliverable for key stakeholders to ensure tactics and content go live on time.
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Quarterback demand generation and product launch campaigns.
Project managing 4 website development projects, implementing marketing automation tool, Integrating the tool with Salesforce, Website, Google, Social Media and Outlook, and growing the marketing tech stack.
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Enjoy The Journey
Hosting company events, and organizing after hours to bring teams together in a virtual and in-person setting.
Passionate about food and everything that revolves around it, organized BBQ for more than 70 company employees.
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Fostering experimentation culture among team members , and encouraging them to take controlled risks.
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Leading teams as a sports team rather than a family. We come together to perform, win together, celebrate, and go back into our personal lives with sense of accomplishment.
