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RESUME

INTRO
Persistent and determined marketing professional with over 7 years of experience in managing Teams, MarTech stack, marketing campaigns and sales initiatives. Excelling in dynamic, fast-paced roles, with a strong grasp of content management strategies, social media and SEO/SEM to generate demand. I hold a prior record of successfully executing Multichannel Marketing Campaigns.
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EXPERIENCE
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Global Marketing Manager, Contractor Management

​Mar 2021 - Dec 2023

 

  • Working with product design and development in conducting product discoveries, define product scope and features according to the product roadmap.
  • Working with customer success and customers to validate personas and product fit using surveys.
  • Partnering with the global product marketing team to develop targeted and purposeful go to market strategies, and project managing new product and feature launches.
  • Facilitating product and upcoming campaign workshops to enable sales and customer success teams with messaging and content.
  • Developing and executing global campaigns and full funnel content that drives demand and pipeline into target markets through a multi-channel approach.
  • Managing digital team of 4 and foster experimentation to ensure all marketing channels and comms are optimized to deliver ROI.
  • Working with insight and strategy teams to capture intent data of key accounts, and orchestrating AMB tactics.
  • Guiding in-house experts and external partners to select and run thought leadership face to face and virtual events in the global market.
  • Working closely with sales teams on bi-monthly basis to align marketing efforts with sales objectives and support our growth trajectory.
  • Measuring campaign KPIs and channel performance through multi-touch attribution, and reporting the learnings to cross functional teams and the executive team.
  • Owning all marketing channels and their optimization - SEM, SEO, email, social, webinars, review sites, re-targeting, and media partnerships.
Skills
PROJECT MANAGEMENT
MULTI CHANNEL
TEAM MANAGEMENT
INBOUND SALES
CAMPAIGN CREATION
CONTENT STRATEGY
GTM STRATEGY
Regions
CANADA
UNITED STATES
UNITED KINGDOM
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Marketing Specialist, Enterprise Information Management

​Jul 2015 - Aug 2018

 

  • Key point of contact for partner marketing managers of organizations such as Opentext, Qlik and Hyland to build go-to-market activities.
  • Efficiently managing an annual budget of over $ 200,000 and timely execution of all activities to ensure that partners achieve their revenue growth rate.
  • Working closely with product managers, sales and partner managers to develop, refresh and review content for all sales and marketing campaigns.
  • Overseeing lead management in salesforce, segmenting audience, and identifying opportunitiesto generate demand for new product launches, and executing targeted ABM campaigns to penetrate other departments in an existing account.
  • Exceeding the revenue target each year with 1:10 cost to revenue ratio for every campaign.
  • Writing compelling ad copy, webinar content and e-mail copies relevant to customer lifecycle stage to increase conversions.
  • Implementing lead scoring and creating automated workflows by integrating market and salesforce that enables sales to monitor prospect journey and touch points.
  • Managing projects such as Marketing Automation Tool implementation, Website Development and Road Shows in multiple cities by leading a team of internal employees and external vendors.
  • Orchestrating MarTech stack comprising of Marketo, Salesforce, Go-to-webinar, Chatbot, Website CMS, Google Ads, Linkedin and Facebook ads manager.
Skills
PHOTOSHOP
CANVA
ACT-ON / MARKETO
WORDPRESS
TABLEAU
SALESFORCE
GOOGLE SUITE
LINKEDIN ADS
FACEBOOK ADS
CHAT BOT
Technology Vendors
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Marketing Executive, Manufacturing

​Mar 2013 - Jun 2015

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  • Conducting market research for upcoming infrastructure projects that would require large scale furniture fit-outs.
  • Planning and organizing exhibitions, conferences, and overseeing stand build up and logistics.
  • Managing projects such as website development with external agencies, and ensuring company information and branding is up to date.
  • Creating and updating marketing collateral such as product brochures, event giveaways and corporate gifts.
  • Executing PPC marketing campaigns on search engines and social media, and monitoring SEO rankings.
  • Managing yearly marketing Budget by tracking upcoming tactics and costs.
  • Ensuring brand and product packaging is up to required standards before dispatching orders.
  • QA furniture installations on client sites and provide customer feedback to divisional heads.
  • Preparing marketing objectives for ISO auditing and its effective achievements as scheduled.
  • Developing products and introducing new product lines as per the market requirements and provide consumer feedback to marketing manager.
Skills
WCM JOOMLA
MARKET RESEARCH
TENDER SUBMISSIONS
GOOGLE ADWORDS
SEO
SEM
ATL MARKETING
CERTIFICATIONS
HubSpot CRM
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Advanced Analytics
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Google Analytics
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EDUCATION
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Master of Business Administration
Sprott School of Business, Carleton University

​2018 - 2019

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Bachelor of Commerce, Finance
University of Wollongong

​2009 - 2012

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CALL
647-642-4939
CONTACT
sumit85@live.com
FOLLOW
  • LinkedIn
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